Circle One

In 2021, Horizn Studios proved that performance, design, and sustainability can go hand in hand. The Circle One cabin suitcase – 100% plant-based and biodegradable, made from natural materials like flax, seeds, and nutshells – is the world’s first luxury luggage of its kind. My role was to communicate this groundbreaking innovation globally through brand messaging, marketing copy, social media and PR activations, and multimedia content across B2C and B2B channels, both online and offline. The campaign attracted prominent influencers in environmentalism, including UK filmmaker and activist Jack Harries.

A New Dawn

Circle One is about to change everything. Just in time for a new era of travel, as people finally venture into the world again, we won’t just go back to normal. Taking a major step towards a sustainable future of travel, we redefine luggage as we know it.¹

With the Circle One, we’re introducing the world’s most sustainable luxury luggage featuring BioX – a fully plant-based and biodegradable hard shell. After two years of tireless development, we’ve turned flax, an incredibly resilient natural fiber, into a material that’s lighter than aluminum, more durable than polycarbonate, and greener than anything else on the market. We took even more natural elements, like nuts and seeds for the luggage handels, to bring this innovation to fruition. This breakthrough marks the luggage industry’s biggest material science advancement since the invention of polycarbonate.²

¹ Web Copy; ² Press Release

The Future Is Circular

Circularity holds the greatest promise for achieving sustainability. Designed to be repaired, and never replaced, the Circle One rethinks the way we use and reuse resources.³

For us, going further means driving progress within a circular economy, looking beyond the next trip. Together, let's change the way we travel. Forever.⁴

Circle One is about to change the way we travel. Forever. Join the movement towards a sustainable future, and pre-order your Circle One Change-Maker Edition now.⁵

³ Web Copy; ⁴ Copy, Store Display; ⁵ Paid Social Ad Caption

The Leading Light of Sustainable Travel

We love when cute meets fierce. Witness the power of flax, an incredibly resilient, fast-growing natural fibre and the key ingredient in our new material innovation: BioX, the Circle One's hard shell. The planet-friendly benefits of BioX are vast. Flax has a minimal environmental impact, and actually absorbs over 3.7 tons of CO2 per hectare, converting it into oxygen. It also needs little water to thrive, and no fertilisers or pesticides. This means that our BioX production also emits almost no harmful gases, resulting in an exceptionally low carbon footprint.

Let’s change the way we travel. Forever. Join the movement towards a sustainable future, and pre-order your Circle One Change-Maker Edition now.¹

¹ Instagram Caption

When Horizn Studios unveiled Circle One as the world’s most sustainable luxury luggage, it also revealed its collaboration with sustainability pioneer, MIT lecturer, and Patagonia’s former innovation director, Tetsuya O’Hara.

“Nature created an ultimate balance between functionality, sustainability, and beauty. We must learn from nature about biodiversity to build a sustainable ecosystem in our society and the business world. And we’re responsible for protecting the planet through sustainable practices. It was a pleasure to work with the team at Horizn Studios on a product that sparks the change.”¹

¹ O’Hara in Horizn Studios press release and media interviews