Brand Copy

Let’s Go. Further. Open up new horizons. Blaze a trail. Make lifelong memories. Join our community of next generation travellers that's all about smart luggage, backpacks, and accessories for a truly sustainable future.¹ For us, going further means to look beyond the next trip, and drive progress within a circular economy. Together, let's change the way we travel. Forever.²

¹ Brand Statement Horizn Studios, ² Impact Statement Horizn Studios, ³ Brand Statement Horizn Studios

Campaign Copy

The Leading Light of Sustainable Travel.¹

100% Plant-Based And Biodegradable, Circle One is About To Change Everything. Join The Movement For a Sustainable Future of Travel.²

Circularity holds the greatest promise for achieving sustainability. Designed to never see a landfill, the Circle One luggage innovation represents a long-term vision and a shift in mindset.³

¹ Circle One tagline, inspired by the suitcase’s luminescent finish; ² Paid social ad caption, Circle One; ³ Circle One press release

A 97% recycled hard shell? Yes, it's possible.¹

Remember your love for CDs? Those retro relics have found a new rhythm. Meet the RE Series, cabin and check-in luggage with a 97% recycled polycarbonate hard shell – that's post-consumer waste made up of components including, you guessed it, old CDs. They also feature fully recycled interiors, a lifetime warranty, and smooth-turning 360° wheels that will have you spinning right round.²

True progress requires reimagining everything – embracing challenges and pushing boundaries. Enter the RE Series, the world's first luggage with a 97% recycled hard shell and fully recycled interior, taking a bold step towards a greener future.³

Imagine millions of advertising files that once shaped popular culture, now stored away. We've repurposed a select few, giving new life to pre-existing material. The result? A fully recycled campaign – down to every single ad.⁴

¹ RE Series newsletter subject line; ² RE Series advertorial SUITCASE; ³,⁴ RE Series web copy, campaign landing page

RE Series, Horizn Studios

Product Copy

Meet the smartest sidekick. Reclaim precious time as you revel in the freedom of having essentials such as your laptop tucked into its front pocket and always at your fingertips. Compact yet capacious, the M5 Smart carries practically everything, from your chicest outfits (up to five, in fact) to your wildest dreams (provided they fit into its 37-litre interior). Fetch.¹

The case for when you want your luggage choice to speak volumes. With its sturdy construction and ample space, this steadfast companion will be your long-haul sanctuary for clothes, shoes, and cherished items, proving that style and sustainability walk, or roll, hand in hand.²

Afraid of change? Keep swiping with confidence – your cards are always close and protected.³

The one for up to four outfits. Days at sea, nights out, and even spilled pasta accidents, covered. Get ready for your long weekend in Barcelona, Berlin, or Rome.⁴

The bring-it-all. Satisfying your culture fix, adventure cravings, and need for rest all at once? The H7 has you covered for two weeks, and possibly more.⁵

¹ M5 Cabin Luggage web copy, product description, Horizn Studios, ² H7 Check-In Luggage web copy, product description, Horizn Studios, ³Cardholder web copy, product pescription, Horizn Studios; ⁴ H5 Cabin Luggage newsletter copy product description; ⁵ H7 Check-In Luggage web copy, product description

Product Campaign Copy

Introducing Agave Green, a soothing new colourway inspired by the vibrant succulent plant. Its refreshingly calm aura adds a natural allure to any travel wardrobe. Available in three luggage sizes to mould to the needs of any traveller.¹

We call it power dressing: sustainable design meets durability and style. With an ultra-tough hard shell, recycled lining, and mood-boosting looks. That’s True Red, a standout collection of luggage, backpacks, and accessories, designed for you to make a statement.²

¹ Glossy Agave Green product launch copy, Horizn Studios, ² True Red product launch copy, Horizn Studios

Seasonal Campaigns Copy

Wrap up the year. Unwrap the world.¹

Dip your toes into seas near and far. Dance with beautiful strangers. Let travel be your tonic. Think the perpetual pleasure seekers in your life. The friend, parent, or sibling for whom it's always five o'clock somewhere. Wait, that's you? Lucky you, the gift of giving is just as special when it's from you, to you.²

This edit is for the eternal wanderers in your life. The pal always embracing the unknown. The family member with a thirst for adventure. Or yourself, looking to renew your sense of wonder for the world.³

¹ Campaign slogan Holiday gift guide, 2023, Horizn Studios; ²,³ Newsletter copy Holiday gift guide 2021, Horizn Studios

The Love Edit. "Love is never simply a feeling, but always an action," said Bell Hooks. In honour of the revered writer's wise words, this gift selection lets you show how much you cherish your loved ones – and helps them travel better, always.¹

Love's a journey, and it comes in all forms. We asked couples around the world how they love. About how love carries them through life. About their romantic gestures, shared memories, and mutual appreciation. Meet Deidre and Paula, the newly-married couple that's always up for an adventure. And Glynis and Rodrigo, the German-Brazilian couple whose relationship forever changed after a trip to Panama.²

¹ Valentine’s Day campaign 2023, gift guide landing page, Horizn Studios; ² Valentine’s Day campaign 2023, newsletter copy, Horizn Studios

Journal Copy

With every new year – and any change of season, really – we hear and talk about a reset. To reset routines, ditch unhealthy habits, wash off the stress of busy periods, and move forward with a refreshed approach. While prioritizing care and exploring change is always a good idea, we believe in a holistic, year-round commitment to health and wellbeing, which includes a balanced, nutritious diet. Enter clean eating.¹

Our immune system is a hard thing to visualize, given that it’s a complex network of cells, organs, tissues and proteins spread throughout the body. But imagine it as a superhero – constantly fighting to protect us.²

A Visual Journal of Marrakech, Morocco. Marrakech isn’t for the faint-hearted, but instead a place to give in to its unexpected beauty and banter. Situated on the northern edge of the Sahara, with the snow-capped Atlas mountains framing its rich ochre stones and pink palaces, this ancient trading hub is where creativity thrives and charges the air with an intoxicating energy.³

It’s that time of the day or week, and you’ve got an important meeting, deadline, or other commitment coming up. Something doesn’t go as planned. Your heart starts to race, your breath fastens, your muscles ready to respond – you may also feel blank, unable to act, even. These fight-flight-freeze responses are caused by your stress hormones, such as cortisol. When such experiences aren’t processed or resolved on their own, and our stress levels are continuously elevated, they may linger far past the actual event, and can take a serious toll on our health. Organs, meet the Chinese body clock.⁴

If Magaluf’s notorious nightlife and jam-packed beach resorts are the only things to come to mind when thinking about the Balearic island of Mallorca, think again. Admittedly, some of these parts are just that. But beyond the tourist trail, you will discover a refuge of sheltered beaches, rustic villages, and down-to-earth locals.⁵

¹ Journal entry on Clean Eating, My Inner Health Club; ² Journal entry on the immune system, My Inner Health Club; ³ Journal SEO entry on Marrakech, Horizn Studios, see here; ⁴ Journal entry on hormonal imbalance, My Inner Health Club; ⁵ SEO article on Mallorca’s best cities, Horizn Online Journal, see here

Product Copy

Shibuya aims high. As high as the skyscrapers of its namesake Tokyo district. Think busy days navigating the neighbourhood's infinitely alluring labyrinth of bright lights, with sake bars, sushi counters, and stylish locals around every corner. That's why these staples are so lightweight, almost weightless, in fact. For you to take it all in, and to look great while at it.¹

With Aoyama, we don't just repurpose unused materials – we up their quality, look, and feel. The result? An incredibly lightweight, water-resistant nylon that's ready to accompany you day in, day out, from morning to night.²

¹ Shibuya line launch of Backpacks and Totepacks Horizn Studios, ² Aoyama line launch of Backpacks and Totepacks, Horizn Studios

It's Your Journey. Make it truly yours with Horizn ID. Why blend in when you can stand out? Wear your heart on your luggage and design your own cabin luggage. Just choose a model, pick your shell hue, colour your wheel caps and handle, add a personalised luggage tag – and go.¹

For the eternal optimists who love the spotlight, Glossy Lemon shines as brightly as you do.²

¹ Horizn ID line introduction, web copy, Horizn Studios, ² Glossy line launch, web copy, Horizn Studios

Newsletter Copy

Break away with the H5, the sustainable cabin luggage you only buy once, and keep forever. Shop Now.¹

Blue-Sky Thinking. Chase your dreams. Take that summer trip. And bring your Blue Vega, the hue du jour inspired by endless blue vistas, with you. Shop The Line.²

A Colour Story. Picture this: a delicate flower embarks on a wild desert adventure, gets swept up in a sandstorm, and emerges with a warm, sandy tan. That's Sand Rose, a colour range made to thrive with you, whether in the desert or by the beach. Shop Sand Rose.³

Breezy beach or urban jungle? Wherever you may travel this summer, set your sights on the Chiado Backpack and Cross-Body Bag featuring PETA-certified, 100% recycled, and lightweight materials. Shop Now.⁴

¹ H5 Cabin Luggage, newsletter promotion, Horizn Studios; ² Blue Vega line, newsletter promotion; ³ Sand Rose line, newsletter promotion; ⁴ Chiado line, newsletter promotion

Here's a reboot for your style batteries. Bright, clever, and uncomplicated, these are the sustainable stalwarts you'll love for many stylish journeys to come. Shop Neon Luggage.¹

Really Good Friends. Think of the people you can always count on – day or night, work or play. They're like our travel bags: always ready for day trips, weekend getaways, and more. And just like you, they don’t like to fly solo. Shop Weekender.²

It's Your Summer. Let your routines fade away. Spend bright days with the sand beneath your feet. Get lost amidst stunning scenery. You know your travel vibe – we cover the companions. Shop Edit.³

New Season Favourites. Slow down. Find your calm. As temperatures drop and daylight shrinks, embrace autumn with these muted hues and fun pops of colour. Just look your best, wherever you are. Shop Edit.⁴

¹ M5 Neon Cabin Luggage, newsletter promotion; ² SoFo Weekender, newsletter promotion; ³ Summer Edit, newsletter promotion; Autumn edit, newsletter promotion

Social Media Copy

“If not culture, then what?” asks Berlin-based curatorial powerhouse Bonaventure Ndikung. In a new episode of #ArtMoves, the revered curator talks about his idea of art as a tool to promote democracy, love, and belonging.¹

A deep-rooted love for the natural world galvanised Jocelyn Longdon to drive positive change through research and action. In this compelling episode of #GoingFurtherWith, the British-Ghanian academic and climate activist shares her insights into tropical forest conservation and its answer to empowering local communities.²

A global celebration of nature, #WorldRainforestDay is here to encourage action to protect the lungs of our planet. An estimated 50 million of indigenous people worldwide live in or depend on tropical rainforests, while their habitats face constant threats of deforestation. As travellers, and as a travel brand, there is a lot we can do to aid their protection. While our production is 99% waste-free and the newly launched Circle One has a 100% biodegradable hard shell, every month, we offset our logistics’ carbon footprint, and support verified climate initiatives including rainforest conservation projects in Brazil.³

¹ Instagram caption, Art Moves episode launch, Horizn Studios; ² Instagram caption, Going Further With episode launch, Horizn Studios; ³ Instagram caption, communication of sustainability efforts, Horizn Studios

Let travel be your tonic.⁠ We’ll take ours with a twist.⁠​¹

We always have a shoulder to lean on. Tag your most loyal travel companion. #M5 #GionBackpack²

Free your mind, and your hands. There’s a cross-body bag for every move. #HoriznGion³⁠

Travel at ease with your favourite companion, knowing it’s the most environmentally friendly of its kind out there. #M5⁴

The key to Paula’s heart is good humour. And while Deidre plans their adventures, Paula is always up for one. #LoveIsAJourney continues with Paula and Deidre, and their turn to answer some questions.⁵

Change is necessary. And great style can be future-friendly. Our fully recycled #Chiado line is here to prove it.⁶

¹ Instagram caption, product promotion, Horizn Studios; ² Instagram caption, luggage and backpack promotion; ³ Instagram caption, Cross-Body bag promotion, Horizn Studios; ⁴ Instagram caption, cabin luggage promotion; ⁵ Love Edit 2023 promotion, Horizn Studios; ⁶ Chiado line promotion

PR and Advertorial Copy

The Horizn Studios' luggage range embodies the belief that each journey should leave the world a better place. The brand's tale began in 2015, when, with a shared vision to redefine travel for the modern world, founders Stefan Holwe and Jan Roosen joined forces. Two like-minded individuals with a passion for design and endless wanderlust, the duo's dreams took off. Today, Horizn Studios seamlessly blends style, sustainability and cutting-edge technology.¹

Introducing At First Light, a tribute to new beginnings. Ushering in a new phase of Horizn Studios’ brand evolution, we’re excited to share our new Fall/Winter campaign, with the first light of day epitomising optimism and newfound energy.²

¹ SUITCASE advertorial, 2024, ² Press Release At First Light, 2023, Horizn Studios

Sale Copy

Summer High. Your summer, and that of your travel wardrobe, just got even hotter. Go tell your besties, because our Friends Sale starts now, and these stunning markdowns aren’t here to stay. Go Save.¹

Last Call. We’ll drink to that. Because your favourite luggage, backpacks, and bags are up to 40% off. Go Save.²

This sale is actually sweeter than candy. It’s also worth screaming about, because you get to enjoy up to 44% off a scarily good selection of daily and long-haul companions. Dying to make them yours? Go Save.³

¹ Summer Sale copy, newsletter promotion, Horizn Studios; ² Summer Sale last call copy, newsletter promotion; ³ Halloween Sale, newsletter promotion, Horizn Studios