Every person, place, and brand has a story. I love telling them.
As a writer and editor, I’ve told stories deeply rooted in place and culture. Like profiling South African publisher Asanda Sizani and her mission to restore women’s voices in local history, or diving into Texas’ liberal scene with its focus on experiential food and indigenous heritage.
I’ve also used my voice to boost brand awareness and drive engagement – whether advocating for a sustainable future of travel or featuring environmental activist Jack Harries alongside other global voices. I turn visions into content and balance brand storytelling with copywriting, which means I create tone of voice strategies and campaign texts, ads, and more that inspire customers to take that first – or next – step.
When I’m not doing any of these things, you’ll find me reading, at a gallery, or out for a run. I’m based in Berlin but often on the move.
My Experience
For over four years, I shaped the English and German voice of travel brand Horizn Studios. From 360-degree campaigns to content series and community activations, I ideated content and wrote copy across its B2C and B2B brand, marketing, and communications channels. From mid 2023, I also ran SUITCASE, the travel publication brought into the Horizn Studios fold.
Previously, as the managing editor at Friends of Friends, I led the magazine’s writing team and profiled global creative voices, like fashion designer Nicholas Daley, The Gentlewoman editor Penny Martin, data editor Mona Chalabi, and singer Sudan Archives. I also brought campaign visions to life for brands like ClassPass, Dynaudio, Closed, Ace & Tate, and more through the Friends of Friends production agency.
My Skills
Content & Editorial: Feature Writing, Creative Copywriting, Commissioning & Editing, Interviewing, Strategy, Planning, Production, SEO, Performance Monitoring & Analysis
Brand Marketing & Communications: Creative Ideation, Branding, Tone of Voice Strategy, Project Management, Public Relations, Community Building, Talent Research & Management, Social Media Management
Clients & Collaborators
ClassPass, Dynaudio, Closed, MINI Germany, Windsor, Away Travel, Aesop, Horizn Studios, Sonos, Ace & Tate, Siemens, Susanne Kaufmann, Unseen Amsterdam, My Inner Health Club, Unybrands, assetbird, and more.
Let’s chat.
You’d like to work together? I’d love to hear from you. E-mail me at